Broadband for Rural India ...
... will drive thirst for content in indian languages.
From rediff - How Anil Ambani plans to woo rural India
If you thought customers in semi-urban and rural markets were using mobile phones only to make calls, think again. If Reliance Communications Ventures Ltd is to be believed, this is a myth, which has been broken.
Much to its surprise, the company realised that a sizeable portion of its customers in the towns and villages of the Bimaru (Bihar, Madhya Pradesh, Rajasthan and Uttar Pradesh) states were using cellphones to log on to the Net, stream video clippings and for infotainment.
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So what is the road ahead? The company expects to invest Rs 1500 crore (Rs 15 billion) annually on broadband over the next three years. Reliance executives, however, are not willing to disclose any fresh targets.
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But to cater to the rural market would need specialised content apart from the popularity of entertainment (movie clips, song downloads, etc). The company has already worked out a bevy of such services – like online price of cops in mandis, weather report at local levels and of course introduction of virtually all the regional languages to surf information.
posted by Hitesh Parashar @ 7:19 AM
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